Branderij Luijendijk is a local roaster of high quality coffee. The boutique business is run by Redmar, who travels the world to find the best beans for his brand. Their main power as a brand is their customization. Together with his clients, Redmar creates and selects coffee to give them the unique taste that his client's businesses require.
We were challenged to design the complete identity, packaging as well as first steps towards a digital identity. We've used his strength as an adventuror and made to fit product, to create a brand that is as flexible as Luijendijk's roastings. Without ever losing the sense of quality.