Tomato Bliss.
Shopify Webshop.

Tomato Bliss started selling their products at local farmer's markets. However, in response to Covid-19, they had to shift their focus to e-commerce. To help achieve this, Naam Agency quickly transformed Tomato Bliss' original marketing website into a Shopify webshop. In the background, we started designing and building a custom Shopify webshop without compromising quality or detail; this is the case study for the latter.

My role as Creative Digital Director and Head of UX was to share the Tomato Bliss brand story honestly and effectively. In a way that both align with their holistic heirloom tomato farming practice and help them share their genuine products with a larger audience.

We set up a recipe section within the website where Tomato Bliss' products, a little dash of inspiration, and customer suggestions come together to make delicious, flavorful dishes. So whether it's a quick snack, a lovely soup, or a gourmet meal, these recipes provide plenty of ideas, and at the same time, they help more people to discover Tomato Bliss products in an inspiring way.

The webshop runs on the ever-stable and reliable Shopify platform. I love using their insightful dashboards to gain new sales and user information insights, so it was a no-brainer to pitch Shopify over the Webflow E-Commerce platform.

Currently, the webshop is being built and will be online soon, and replace the temporary webshop placeholder.

Tomato Bliss heavily relies on social media to share their story and broaden their target audience. With various Instagram templates, Tomato Bliss can easily create bespoke content that seamlessly matches the visual style.

We worked closely with Tomato Bliss to tailor their printed material to their online presence. Whether it's a campaign or a cardboard box, the story and values of the brand are always at the center of every decision.